How to scale your candidate outreach with email templates

3 mins, 47 secs read time

写信给被动候选人的周到的外展电子邮件有时可能很耗时且具有挑战性 - 但这并不一定。

扩展候选人外展的一种有效方法是创建电子邮件模板. Creating templates for your candidate outreach emails provides you with a toolkit that can be adapted to various outreach campaigns when sourcing candidates for multiple roles.

为了帮助您入门，我们已经汇总了本指南，介绍了如何创建电子邮件模板库，以节省您的时间，同时扩展候选人的外展。

电子邮件模板的好处是候选人推广

以下是创建模板库是候选人推广的宝贵策略的一些关键原因。

1. Create building block templates
   模板应包括“构建块”，这是可以对不同广告系列进行定制和刷新的外展电子邮件的关键组成部分。它们可以是潜在客户共享的短语或句子，例如对LinkedIn的评论或帖子。使用构建块可确保每封电子邮件看起来略有不同，从而不会对您的电子邮件交付性产生负面影响。
   
2. Nurture prospects through storytelling
   Templates can be used to tell compelling stories and engage passive candidates. Including storytelling elements in your candidate outreach adds a personal touch that helps you nurture relationships with prospects.
   
3. Save time
   从长远来看，模板库可以节省您数小时的时间，尤其是当您需要刷新旧模板以进行不同的外展活动时。如果您预先花费时间来构建模板库，则每当创建新广告系列时，就可以在准备好的电子邮件工具包。
   

可靠的电子邮件模板的元素

A good email template should include these key elements that you can customize as needed.

1. 强大的主题行
   The主题行is your chance to capture the prospect's attention and convince them to read your email. It's critical to craft compelling and engaging subject lines, especially since this can increase your email open rate.
   
2. Personalized message
   在创建引人入胜的电子邮件模板时，个性化您的候选人外展消息is essential. You can customize your emails by including relevant information about the prospect to show that you crafted it with them in mind.
   
3. 简洁的消息传递
   A lengthy email can deter prospects from reading your email so keeping your messaging succinct is key. To keep your message short and sweet, focus on sharing relevant information that the prospect should know and that adds value to their experience.
   
4. A clear call-to-action (CTA)
   Every email template should end with a clear call-to-action that tells the prospect the next steps to take. Your email should entice the prospect to connect with you in order to learn more about the job opportunity and the company.
   

类型的候选人推广电子邮件模板

Now that you've learned more about the benefits and elements of email templates, here are a few examples of the kinds of emails you’ll be sending in an outreach campaign to get you started:

1. Introductory email
   Theintroductory emailis the first email step you'll send to the prospect. It also sets the tone for the rest of your candidate outreach so it’s crucial to make a great first impression with this email.
   
2. 后续电子邮件
   后续电子邮件非常适合通过提供更多背景来增加潜在客户的价值，例如对角色或公司更新的详细概述，以便他们可以了解有关公司文化的更多信息。
   
3. Nurture email
   Similar to follow-up emails,nurture emailsare used to share timely information to spark conversations and keep prospects interested. These emails should entice them to join your company by providing updates on open roles, company awards or company culture.
   
4. 分手电子邮件
   Thebreak-up emailis the last step in your candidate outreach, when you let the prospect know you’ll stop reaching out to them. It’s possible that the timing is off for them so it’s important to let them know they can reach back out to you if anything changes in the future.
   

最好在每个季度更新模板，或者每当您联系500个潜在客户时，以先到者为准。通过这样做，您的电子邮件副本始终是新鲜的，并且您的电子邮件传递性不受影响。

If you’re not already using email templates in your candidate outreach messages, creating a template library is a great place to start so you have a variety of outreach messages to choose from. Once you start to build out your email template library, you’ll be able to quickly scale your candidate outreach and connect with great talent.


Learn more about188bet安卓APP温室招募118金博宝和Sourcing Automation通过与今天的团队成员建立联系。